People love travelling, even when we just came back from a holiday, we may end up dreaming which countries and cities (and/or countrysides) we would like to visit as soon as an opportunity comes up. Meanwhile in the business world, almost everything can be branded and categorised as a product or service: countries and cities are not exempt from this, just like we often say Paris is the ‘romantic’ city. Tourist Boards across the countries brand and promote their country and cities as attractively as they can in order to get visitors’ attention. MasterCard Worldwide Insights publishes ‘Top 20 Global Destination Cities’ each year. It seems that over the recent three years, Bangkok and London have been in a struggle for pole position: Bangkok beat London in 2013 (London had been the top city in 2012), becoming the first Asian city to achieve that; it was a small gap in the number of international overnight visitors -…