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7 Virtual Tours in London #TravelFromHome Series

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Every tourist attraction in the UK has now been closed for over a month due to COVID-19. With the ongoing travel restrictions, many of us miss the time when we could explore cities and villages around the country. While some people are posting throwback holiday photos online, the UK’s major attractions are sharing how to visit them through virtual tours for everyone staying at home. Also being (quite happily) stuck in Wales, I’d like to post a mini-series of virtual tours in the UK! Let’s start with the famous destinations in London. Buckingham Palace One of the first virtual tours to try is Buckingham Palace (click here). Explore the official London residence of Queen Elizabeth II, by looking around the Grand Staircase, the White Drawing Room and the Throne Room. When you click each image, you can zoom in for details without losing high-quality resolution. This virtual tour doesn’t feel…

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Travel Info & Tips

Where to Celebrate Harry Potter’s 20th Anniversary in 2017

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Harry Potter Warner Bros. Studio

If you claim to be a fan of the Harry Potter series, the United Kingdom should be your destination of the year for 2017. This is because you will encounter a lot of Harry Potter-related events in the UK, celebrating the 20th anniversary of Harry Potter and the Philosopher’s Stone! I searched some events which I want to attend, and here they are – calling every Harry Potter fan! 🙂 Warner Bros. Studio (Image from pixabay.com) Warner Bros. Studio Tour London – The Making of Harry Potter should be a Must-Go place for many Harry Potter movie fans. Compared to The Wizarding World of Harry Potter from Universal Studios, this attraction has more focus on the process of film production. With that, its special exhibitions for this year also introduce additional stories behind the movie characters and items. 1. Directing Dobby ( ~ 31. March) This exhibition allows us to find out how Dobby was created -…

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Tourism

How to Attract Adult Visitors to Museums

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Natural History Museum Silent Disco - Sehee in the World

A museum changes into a disco club!  In the previous post I shared how much I enjoyed a special event at the Natural History Museum called: ‘After-School Club for Grown-ups & Silent Disco at the Natural History Museum’. While I was busy dancing hard, the marketer bit of me managed to squeeze into my mind. Because my general impression towards museums was rather far from excitement, I started to think about how the Natural History Museum was so successful in this event. There are four success factors I have thought of as a marketer’s perspective. 1. Clear STP (Segmentation, Targeting, and Positioning) Customers of the Natural History Museum  (NHM) can be categorised with various criteria, but here I divided them into two groups as follows: Kids and adults with kids; and grown-ups without kids. With the majority of exhibitions being free as well as highly educational, the NHM is certainly one of the hot places in the UK…

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Travel

The Best Evening at the Natural History Museum

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Silent Disco at Natural History Museum

About three weeks ago my friends living in Germany visited me. Wondering what could make our days in London fabulous, I encountered this thing from the Natural History Museum: After-School Club for Grown-ups & Silent Disco at the Natural History Museum. I must admit I had thought spending time at museums is far from having most fun. Thank God that I didn’t take the same approach this time and went for it. This event was actually my best night out, and I could also see highly satisfied faces of my friends. No matter when the next event pops up, you might as well browse now on how I enjoyed it to make most of yours. 🙂 As the name described, we could choose one of the programmes or both. To nail that night we went for both: one from 7pm-10pm, and the silent disco from 10pm-1am. Now let me share with you how I…

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Tourism

Will London be able to Maintain Pole Position This Year?

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(source)timeoutlondon-london

People love travelling, even when we just came back from a holiday, we may end up dreaming which countries and cities (and/or countrysides) we would like to visit as soon as an opportunity comes up. Meanwhile in the business world, almost everything can be branded and categorised as a product or service: countries and cities are not exempt from this, just like we often say Paris is the ‘romantic’ city. Tourist Boards across the countries brand and promote their country and cities as attractively as they can in order to get visitors’ attention. MasterCard Worldwide Insights publishes ‘Top 20 Global Destination Cities’ each year. It seems that over the recent three years, Bangkok and London have been in a struggle for pole position: Bangkok beat London in 2013 (London had been the top city in 2012), becoming the first Asian city to achieve that; it was a small gap in the number of international overnight visitors -…

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Tourism

Say “Hello!” to 50+ Paddington bears around London

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Since Paddington the bear came into the world in October 1958 through the book named ‘A Bear Called Paddington’, it has stayed close to us in various forms: souvenirs, TV commercials and programmes, and movies. Now, during the last two months of this year we can even meet the bear greeting us at physical locations around London. From 4th November to 30th December, visitors to London can see more than 50 Paddington statues along the Paddington Trail. Every statue has different designs signed by worldwide celebrities, designers and artists including Benedict Cumberbatch, Emma Watson, David Beckham, Boris Johnson, Stephen Fry. This event is a result of partnerships among Studio Canal, which is a movie distribution company for Paddington, VisitBritain and the National Society for the Prevention of Cruelty to Children (NSPCC). It is in the part of Great Britain Campaign* which the UK Government has executed to promote various sectors in the UK. The Paddington Trail is specifically to improve Tourism…

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